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FE Editorial: Should Airtel be worried?

A couple of years ago, when Bharti-Airtel CEO Sanjay Kapoor was asked whether he was worried about Anil Ambani’s foray into films, his answer was that Bharti-Airtel preferred to be a marketer of content-so his entertainment team would buy the best content instead of being weighed down with creating it or being forced to hock a group firm’s content.

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